Salesforce - How It Works?

Salesforce is one of the leaders in the CRM industry. If your organization or business needs to make use of CRM solutions, you have likely heard about Salesforce.

So, what is Salesforce? And, how does it work?

Well, that's what this article is all about.

How Does It Work?

In contrast to hardware, Salesforce is software, and it resides in the cloud. Hence, it doesn't matter where they are physically situated in the globe, your IT, service, sales, and marketing teams may connect on the platform. With the addition of Slack, Customer 360 further streamlines team information sharing and collaboration. This platform's ability to provide such service empowers digital workflows and may be the standard way of working in the future.

Salesforce is also flexible enough that non-profit organizations, educational institutes, government agencies, and businesses can take advantage of the platform. You can also use it across many industries ranging from hospitality, financial services, manufacturing, retail, public sector to consumer goods.

At present, more than 150,000 businesses trust Salesforce with their CRM needs. Big-name brands include T-Mobile, Aetna Health, Carvana, and Adidas. Salesforce can be considered a pioneer in CRM and provides cutting-edge features. Most importantly, they have the numbers to support their claims.

Salesforce provides a platform that provides a 360-degree picture of your consumer base. It's one of the most vital points of their service.

With their help, a company can sell smarter by guiding the customer from a potential client to a loyal customer.

Additionally, it enables team management, making it easier to coordinate the marketing, sales, and customer service teams. In fact, Salesforce promotes that its sophisticated algorithm can significantly help produce more effective agents.

Knowing the customers' concerns and needs, Salesforce helps companies get more clients. Such information allows companies to increase their sales by employing more personalized marketing tactics and strategies.

Salesforce affirms that it can provide better purchasing experiences, which makes it an effective tool for eCommerce.

By using apps, users have the opportunity to create their own unique applications that automate laborious and repetitive tasks. You can access these apps through SaleForce's app exchange, and it's available for free or paid.

From the customer's perspective, Salesforce enables businesses to address customer support problems quickly.

The platform's helpful analytics data guide future marketing endeavors, and it significantly contributes to growing the company's bottom line.

The Cloud Services

Salesforce makes extensive use of cloud technologies, which opens up many possibilities for the user - whole of SalesForce is accessible from a laptop with an Internet connection, nothing more is needed, except a subscription.

SalesForce Sales Cloud

Customer support, marketing, and sales resources are available in the Sales Cloud. In both business models, business-to-customer and business-to-business, it enables companies to provide clients with personalized purchasing experiences.

SaleForce Marketing Cloud

Thanks to the Marketing Cloud, businesses can communicate with consumers via the appropriate channels at the correct times. Based on the customer's interests, online habits, and other factors, the platform can help businesses create custom content for them. The information is typically gathered via the customer's purchasing behaviors, social media activity, and more.

SalesForce Analytics Cloud

Businesses may interact with data thanks to the Analytics Cloud, commonly known in Salesforce as Einstein Sales Analytics. The ultimate goal in this context is to close more deals. Businesses can recognize team performance, opportunities, and trends using simple data visualization tools.

SalesForce Health Cloud

The Salesforce Health Cloud is more of an industry-specific solution aiming to improve operational effectiveness and outcomes.

Artificial intelligence is becoming a key component of Salesforce's effectiveness.

Example Of How It Works

A particular cosmetics company understood that every online consumer touchpoint has to be consistent and relevant across all of its channels. Thus, the organization transformed and connected those business operations using a mix of Service Cloud, Commerce Cloud, and Marketing Cloud. As a result, the customers were treated to the most intuitive and seamless shopping, marketing, and customer service experience.

The said company then proceeded to become among the industry leaders. Also, it enjoyed from 55% to 65% retention rate.

Wrapping It All Up

Salesforce is a powerful CRM software that makes extensive use of cloud technology. It's also very flexible that can be used by various small and large businesses, whether it's for-profit or non-profit. It also has an app exchange platform, allowing more customizable and powerful solutions.

Because of its flexibility, it can be challenging to elaborate on how Salesforce exactly works as the particulars can get business-specific. However, the above points should give you a bird's eye view of how Salesforce works.

Salesforce works to improve business process management in sales, customer service, and digital marketing.

With a wide range of products, Salesforce has established itself as a market leader and has helped established companies such as PayPal, Bentley, Adidas and more to run their businesses successfully.